TerraSur

Terra Sur is a Peruvian restaurant in Carrollwood, Florida, inspired by the rich visual language, landscape, and cultural history of Peru. The rebrand was approached as more than a new identity, it was an opportunity to create a sense of place and carry the story of the restaurant throughout the dining experience.

The identity centers around a custom mark inspired by traditional Peruvian masks, paired with custom typography and a warm copper tone that gives the brand a refined, tactile quality. Topographical maps of Peru became a recurring graphic element, extending across the restaurant’s walls, planting pots, menus, and other touchpoints.

Warm color, ambient lighting, natural forms, and layered graphic elements work together to create an environment that feels intimate, welcoming, and connected to its inspiration. The custom wine label completes the experience, bringing the visual language of the space back into the hands of the guest.

The result is a cohesive identity designed to be experienced at multiple scales from the details of a menu or wine bottle to the larger environment surrounding the guest.