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Medusa Chocolate
Package Design
May 2020
[02]
Medusa Chocolate is a conceptual dark chocolate brand inspired by the drama, symbolism, and visual language of Greek mythology. The packaging was designed to turn each bar into a small piece of the story, using illustration and visual character to create a sense of discovery before the product is ever opened.
Each flavor is given its own illustrated narrative. Sea Salted Dark Chocolate draws on the power and movement of the sea, while Raspberry Dark Chocolate introduces Medusa through an expressive portrait surrounded by serpentine forms. Distinct color palettes help differentiate the flavors while a shared navy, gold, and Greek key system ties the collection together.
The packaging balances classical references with a contemporary approach to composition, typography, and illustration. The result is a collection designed to feel collectible and immersive where the package becomes part of the experience rather than simply a container for the chocolate.







