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St. Pete Innovation District

This was a collaborative project to revamp a local nonprofit’s marketing materials. The Innovation District needed marketing materials that were in line with what they are doing within the city. This design displays a modern design that uses the downtown St. Pete skyline and roadmap throughout. The bright vibrant colors make this design an eye-catcher.  

The package houses a custom die-line brochure. that has a pocket on the last page to hold marketing materials which can be changed throughout the year. The lightbulb stickers show the St. Pete skyline and use the same color palette found throughout the rest of the materials.  

My contribution to the project was making the city scape illustrations, collaborating on design, sticker design, and package design. The hand drawn illustrations were created by Emily Butler ( ) and the type layout, icons,

and copywriting was done by Maja Carlyle ( 

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